28 Best Prime Day Apple Deals (2023)

Discounts on Apple products are few and far between. Luckily, with Amazon’s second big sale event of the year (officially called Prime Big Deal Days), we’ve found a variety of Prime Day Apple deals. That includes iPads, Apple Watches, iPhone cases, and MagSafe accessories. These deals aren’t just at Amazon either—we’ve linked to other retailers like Best Buy when available.

WIRED’s Prime Big Deal Days Coverage

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide periodically throughout the sale event.

Table of Contents

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iPad Deals

If you’d like more info, check out our Best iPads guide for an overview of every iPad model.

The ninth-generation iPad (8/10, WIRED Recommends) is the best iPad for most people in our Best iPad guide. It’s affordable (even without this discount) and packs a bunch of great features, including a 12-megapixel rear camera with support for Center Stage (which keeps you in the frame during video calls), 64 GB of storage on the base model, a True Tone display that adjusts the color temperature to match the ambient lighting in your environment, and a physical Touch ID-enabled home button. And since it’s the same shape and size as its predecessors, all current accessories will work—like the first-generation Apple Pencil and Apple’s Smart Keyboard. If you need cellular connectivity, the 4G LTE model is also on sale at Amazon for $379 ($21 off).

iPad Air

Photograph: Apple

We recommend the iPad Air (8/10, WIRED Recommends) as an upgrade over the iPad (9th Gen). It packs a 10.9-inch LCD screen, a USB-C port, slim bezels, Touch ID built into the top power button, and the same M1 processor as the 2020 MacBook Air. It also has support for both the second-generation Apple Pencil, Smart Keyboard Cover, and Magic Keyboard Cover. It dipped lower to $460 in July, but we still think this is a solid deal.

iPad Pro

Photograph: Apple

Apple’s iPad Pro tablet (7/10, WIRED Review) packs incremental upgrades compared to its predecessor, but it’s the best option if you want the ultimate iPad. The large, 12.9-inch LCD screen comes equipped with ProMotion (which offers a 120-Hz screen refresh rate for smoother scrolling), Face ID, four speakers for better sound quality, and more microphones to pick up your voice more clearly. It also packs an M2 chip (the same one powering the MacBook Air and Mac Mini) and an exclusive Hover Mode for the second-gen Apple that allows you to see a preview of what your stylus will do when you hover over the screen.

iPad Mini

Photograph: Apple

The iPad Mini (8/10, WIRED Recommends) is our go-to tablet for travel. It’s small enough to slip into my backpack and fits perfectly on an airplane tray table. With an 8.3-inch display, it’s great for watching movies or reading ebooks, as well as sketching and taking notes with the second-generation Apple Pencil. Equipped with an A15 Bionic processor (the same chip powering the 2021 iPhone 13), it can handle taxing apps and games with ease. It should have enough power to last you for many years. It’s worth noting Apple is rumored to be launching a next-gen version soon, but this is still a solid tablet if you don’t need the latest and greatest.

MacBook Deals

Read our Best MacBooks guide for more info and other options.

Apple MacBook Air

Photograph: Apple

The M1-powered MacBook Air (9/10, WIRED Recommends) is our favorite budget MacBook. It’s a few years old by now, but it’s still one of the most powerful laptops you can buy for this price. It’s fast and light and can make quick work of simple office tasks. It also has an improved keyboard (the one that doesn’t break). The Air can handle some light video editing if the need arises, but if you need more power, spring for one of the newer, beefier options. 

MacBook Pro

Photograph: Apple

We really only recommend this MacBook Pro (7/10, WIRED Review) if you want the touch bar. It does have the same M2 chip as the 13-inch MacBook Air (our top pick in our Best MacBooks guide), but it still comes with the same 13.3-inch display, 720p webcam, and two Thunderbolt USB-C ports. Performance is great, and there’s reliable battery life, but we don’t suggest it for processor-intensive workloads.

MacBook Air

Photograph: Apple

The 15-inch MacBook Air (8/10, WIRED Recommends) is the first large-screen option within the Air family. It packs all the same features as the 13-inch MacBook Air including a redesigned chassis, 1080p webcam, and M2 chip—while still maintaining a lightweight and thin design. It’s an excellent option for those who spend all day working off a laptop and don’t want to plug into an external monitor.

Apple Watch and Strap Deals

Read our Best Apple Watch and Best Apple Watch Accessories guides for more.

Apple Watch SE

Photograph: Apple

If you don’t need all the extensive capabilities that come with the Apple Watch Series 9, then the second-generation Apple Watch SE is a great option for most people. It can still track important health and fitness features, and with the latest S8 chip, you’ll also get the redesigned Compass app and Crash Detection. It has support for WatchOS 10 too, so you don’t have to worry about missing out on the latest software updates. This is the lowest price we’ve tracked yet. The larger 44-mm version is also on sale for $229 ($50 off).

Apple Watch Ultra 2

Photograph: Apple

The Apple Watch Ultra 2 (8/10, WIRED Review) is only a month old but it’s already on sale. It’s our favorite smartwatch for outdoor sports. It packs a new (and bright) 3,000-nit display, the latest S9 chip for faster processing, and the new ultra-wideband chip for precision-locating your phone. As with last year’s version, it also comes equipped with a useful Action button and the three-mic array. It’s a great option if you’re heavily into outdoor sports and are looking for a rugged, full-functioning smartwatch to take along with you. It’s also the Apple Watch with the best battery life thanks to its massive size. 

Apple Silver Milanese Loop

Photograph: Apple

The Silver Milanese Loop band is a great metal band for when you’re not using your Apple Watch for workouts. It’s made from stainless steel, the thin mesh is extremely flexible, and the magnetic clasp makes it easy to adjust the sizing. This deal applies to the 41-mm size in silver and graphite, but the 45-mm band is also on sale. 

This is the best band for the Apple Watch Ultra in our Best Apple Watch Accessories guide. It’s made from an elastomer with a titanium buckle. We specifically like that it’s stretchy, bright, and fits small wrists. The band is also easy to wash and shows dirt much less easily than the fabric bands. It’s compatible with the large 45-mm Apple Watch Series 8 as well. 

Earbud Deals

Read our Best Wireless Earbuds guide for more.

AirPods Pro

Photograph: Apple

The latest version of the AirPods Pro (9/10, WIRED Recommends) was just announced last month at Apple’s hardware event and they’re already on sale. These buds are identical to the old pair on the outside, but they pack some changes internally. In addition to slightly improved sound, there are also new Adaptive Audio features and a new Conversation Awareness mode (that turns audio down and lowers the sound of the background so you can hear someone talking to you). The version with the Lightning port is also on sale for the same price, but why would you want that?

Beats Fit Pro

Photograph: Beats

The Beats Fit Pro (9/10, WIRED Recommends) deliver a comfortable fit, great sound, and seamless integration with both iOS and Android. They also feature active noise canceling and decent mics. Equipped with Apple’s proprietary H1 headphone chip, they work like AirPods when used with an iPhone. These work great on Android too—complete with an app that allows you to perform a fit test and customize the controls. They dipped to $125 back in August, but this is still a good deal.

WIRED associate editor Parker Hall says the Studio Buds fit better than most buds he’s ever tried. He also likes that they have extremely useful physical buttons on the outside to play and pause audio as well as control noise cancelation. They’ll also stay put in your ears even when breaking a sweat and sound as good as Apple’s AirPods Pro. This is the same price we saw on Prime Day in July, but it’s also the lowest the price has dipped.

Beats Powerbeats Pro

Photograph: Beats

The Powerbeats Pro (8/10, WIRED Recommends) came out in 2019, but these are still our top recommendation for earbuds with the most secure fit—making them an excellent option for the most intensive workouts. With an IPX4 water-resistance rating, they’ll also stay protected from sweat. They have excellent sound quality and offer an impressive nine hours of battery life (with an extra 18 hours in the case). It’s worth noting that many of the features won’t work with an Android phone, but the core functions will.

Apple Charger Deals

Check out our Best Apple 3-in-1 Wireless Chargers and Best MagSafe Power Banks guides for more.

Anker 3-in-1 Wireless Charging Cube

Photograph: Anker

This 2.5-inch cube from Anker is a great compact charger. It comes with a MagSafe pad on top (that charges at up to 15 watts), a top section that hinges to a 60-degree angle to reveal a charging surface for your AirPods, and a shelf on the side that has a built-in Apple Watch charger (which can comfortably accommodate any Apple Watch including the Ultra). You’ll also get a 5-foot cable and a 30-watt charger in the box. It supports fast charging too.

Anker 3-in-1 MagSafe Wireless Charging Dock

Photograph: Anker

This is another excellent and compact 3-in-1 wireless charger from Anker. A MagSafe pad charges iPhones up to 15 watts at a slanted angle, and on the side is a standard Apple Watch puck (no fast-charging support). In the space inside the triangle is where you can place your AirPods Pro (or any other wireless earbuds case) to top them up.

Belkin 3-in-1 Wireless Charger

Photograph: Belkin

This is currently our favorite Apple 3-in-1 wireless charger. The T-shaped design is compact, so it won’t take up that much space on your nightstand or desk, and the charging tree suspends two of your devices midair. You can use it to charge your iPhone (at the fastest 15-watt charging speed Apple allows), fast-charge the Apple Watch Series 7/8/9/Ultra, and use the base to charge your AirPods Pro (or AirPods with a wireless charging case) simultaneously all from a single outlet. It’s normally around $150 but was discounted to $100 in August, so it’s possible that Prime Day won’t be your last opportunity to snag it for less.

Anker MagGo 637

Photograph: Anker

All you have to do is stick your iPhone to this adorable little orb and it’ll start charging. On the back, you’ll also find two USB-C ports, two USB-A ports, and three AC outlets. It’s both cute and tidy. It fluctuates in price very often, but it’s still a good deal.

Apple 35-Watt Dual USB-C Port Compact Power Adapter

Photograph: Apple

Apple’s dual USB-C port power adapter is an essential accessory if you have a tendency to forget to pack chargers for your devices on the go. With two USB-C ports, you can use it to recharge both your iPhone and MacBook simultaneously. Rated at 35 watts, it’s also powerful enough to recharge an iPad Pro or iPhone 15 Pro Max. 

The MagSafe Duo makes for an excellent travel companion if you own an iPhone and an Apple Watch. Rather than packing separate chargers, the MagSafe Duo combines chargers for both all within a compact, foldable form factor. You can also use it to charge your AirPods (if it comes with a wireless charging case) and other Qi-certified devices.

iOttie Velox Pro Magnetic Wireless Cooling Car Dash Mount 

Photograph: iOttie

iOttie’s Velox Pro Magnetic Wireless Cooling Charger is great for those who prefer a mount on your dash or windshield and have an iPhone 12 or later. The suction cup attaches to a dashboard pad or windshield and proved secure in our testing. The telescopic arm (combined with a ball joint) also delivers a wide range of movement to help you find the ideal position. Unfortunately, it maxes out at 7.5 watts for charging, but you can remove the USB-C charging cable when the iPhone is fully charged. There’s also a built-in fan to help keep the temperature down when it’s hot out.

Anker Nano USB-C Power Bank

Photograph: Anker

This is a great power bank if you don’t want to worry about carrying a cable around, since it simply slots into the bottom of your phone—thanks to the built-in rotating USB-C or Lightning connector (MFi certified). It also offers 5,000 mAh of energy, and there’s a USB-C port for recharging it, complete with a short cable. However, it might not be a good pick if you have a thick case.

Phone Cases and Accessory Deals

Be sure to read our Best MagSafe Accessories and Best iPhone 15 Cases guides for other picks.

Photograph: iOttie

What we like best about this phone mount is that you can use it one-handed. The arms automatically close around the phone when you place it against the trigger button. To remove it, press the release bars. There’s also a telescopic arm and ball joint that allows you to tweak the placement and set an ideal angle. We also love the clever magnetic tab that attaches the charging cable to the back of the mount, to keep from having to fish around for it. Plus, it’s super sturdy—even on bumpy roads.

If you’re tired of people glancing over at your display in public, the Glass Elite Privacy 360 will block anyone from seeing content on your screen from the sides. It also feels great and is fairly easy to apply. Our only gripe is that Zagg’s screen protectors are expensive. This has hit as low as $24, but it’s a solid deal if you’re in need of a screen protector sooner rather than later.

Casetify Case

Photograph: Casetify

Casetify offers an overwhelming variety of case designs, but they can get pricey. So, if you’ve been eyeing one, we suggest taking advantage of the storewide sale. We like the Impact MagSafe cases, which have chunky bumpers and edges to protect the screen and are also made of plant-based materials as well as upcycled Casetify cases. The Bounce case is another solid choice that feels more rugged, but they’re quite bulky. It’s worth noting the sale doesn’t apply to iPhone 15 products.

OtterBox Figura

Photograph: Otterbox

We like OtterBox cases, and many are 20 percent off, including chargers, cables, and other accessories. We’ve got recommendations in our iPhone 15 and iPhone 14 case guides

Case-Mate Blox 

Photograph: Case-Mate

If you’re looking for a trendy case, look no further than this blocky and rectangular one. The bright neon color makes the phone pop, and it also looks super unique. Aesthetics aside, it’s also a fairly well-rounded case. The cutouts are all accurate, the buttons are great, and it comes with MagSafe support. We tested this case with the iPhone 14, but this one is for the iPhone 15 Pro Max.

Retailer Sale Pages

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