This Website Exposes the Truth About Soaring Food Prices

Spokespeople for the retailers Billa and Hofer declined WIRED’s request to comment. Nicole Berkmann, a spokesperson for Spar, says the grocery store has supported the Austrian competition regulator with “detailed information” about its prices. However, Berkmann says that “price comparison is a tricky thing” and claims that there are mistakes in “nearly every single price comparison” because there are “thousands of products with different shapes, packages, fillings, qualities, mixtures, and so on.”

“We do not see the usefulness of such a price comparison,” Berkmann says. “Because Austria is a very small country with the highest density of supermarkets in Europe. So as a customer, I just have to walk over the street to find the cheaper retailer. Do the authorities really think that customers spend hours to compare where