43 Best Buy Black Friday Deals to Shop Right Now (2023)


Black Friday is supposed to start later this week, but Best Buy’s Black Friday deals are already here. While there will continue to be plenty of early Black Friday deals going live, Best Buy has a price match guarantee—if you purchase a qualified item at the retailer and the price drops lower later on in the holiday season, you can request a price match.

If you have a paid My Best Buy Membership, you can access some exclusive deals, but they’re not worth the yearly fee if you haven’t already joined. We’ve rounded up more discounts in our Best Early Black Friday Deals roundup, and check our Black Friday shopping tips for more advice. We’ve highlighted our favorite deals below, but you can browse the full sale here.

WIRED’s Top Deals


Table of Contents

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. Updated on November 20.

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Read our Best TVs guide for more details and recommendations.

Photograph: Hisense

This is our top TV recommendation if you’re looking for the best bang for your buck. The Hisense U8K (8/10, WIRED Recommends) has a mini-LED display that delivers excellent black levels, and it comes with a Google TV interface that’s easy to use. There’s a 120-Hz screen refresh rate for gaming and decent speakers. The feet are on the ends though, so you’ll want to mount it or pair it with a long TV stand.

We’ve been fans of TVs with Roku’s interface for a while, and Roku’s in-house line makes our favorite entry-level TV. For the price, WIRED editor Parker Hall was impressed with the picture and color on the screen. It doesn’t have the best refresh rate for gaming, but otherwise, it’s hard to beat at this price (especially on sale). It was even more expensive earlier in the week.

LG C3 OLED

Photograph: LG

This deal is just $3 more than the best price we’ve tracked for the LG C3 OLED. The set is the Best TV for gamers thanks to its super-smooth 120 Hz refresh rate and 9.1 millisecond response time. True to LG OLED models, the black levels are perfection and far deeper than any TV in this list.

We’ve seen this deal before, but this is still a solid price for the Google Chromecast (8/10, WIRED Recommends). The gadget is a good pick for cord-cutters and specifically for people with 1,080p TVs. The interface is nice (it includes a remote) and there’s even built-in Google Assistant. Just keep in mind that you may have to manually clear the cache frequently since there’s not a lot of onboard storage.

Read our Best Android Phones and Best Wireless Earbuds guides for more.

Google Pixel 7A

Photograph: Google

The Google Pixel 7A (8/10, WIRED Recommends) is our favorite Pixel phone and the best Android phone for most people. It has great value when it’s full-price, so this discount makes it extra enticing. It’s snappy, powerful, water-resistant, and capable of charging wirelessly. The camera is great too.

The Google Pixel Tablet (7/10, WIRED Recommends) is a fantastic Android tablet, especially with the included charging dock—which doubles as a speaker. Every capacity and color is on sale right now. The performance and screen are both great for the price, but we wish the battery life and available accessories were better. You can set up to eight user profiles, so anyone in the family can use it with their own apps and home screen.

Google Pixel Buds Pro

Photograph: Google

The Google Pixel Buds Pro (9/10, WIRED Recommends) are truly excellent earbuds. They’re featured in our list of the Best Wirefree Earbuds as the top pick for Android phone users. This deal price matches the lowest we have seen. With punchy bass, a comfortable fit, and solid battery life, it’s hard to find a better pair of headphones for the money.

We love the Beats Fit Pro (9/10, WIRED Recommends). They’re some of the Best Wireless Headphones for Workouts. While they’re better if you use an iPhone, the headphones are still compatible with Android devices. The fit is comfortable, the sound quality is top-notch, and the noise canceling and microphones perform well to boot. They were $20 cheaper earlier in the week, but this deal is still alright.

The Powerbeats Pro (8/10, WIRED Recommends) came out in 2019, but these are still our top recommendation for earbuds with the most secure fit—making them an excellent option for the most intensive workouts. With an IPX4 water-resistance rating, they’ll also stay protected from sweat. They have excellent sound quality and offer an impressive nine hours of battery life (with an extra 18 hours in the case). It’s worth noting that many of the features won’t work with an Android phone, but the core functions will.

The Beats Studio Pro Wireless Headphones (7/10, WIRED Review) pack excellent calling and noise canceling, good sound quality, and fantastic wireless range. They also offer a stable fit and compact design. These headphones are missing a few key features though, including sensors for auto-pause and multi-band EQ. But with improved sound quality and ANC, along with a few cool extra features for both Android and Apple devices, these are still a solid option—especially if they’re on sale. This is the lowest price we’ve tracked, so far.

Photograph: Fitbit

The Fitbit Charge 6 (7/10, WIRED Review) is the newest version in the Charge lineup. Its predecessor remains our favorite fitness tracker, but this price is the best we’ve seen for the newest model. The companion app leaves a bit to be desired, there’s no fall detection, and Bluetooth connectivity is glitchy. You should also be aware that to access every feature, you’ll need a Fitbit Premium subscription that costs $10 per month. (A free 6-month trial is included with your purchase.) With all that being said, especially at this price, the Fitbit Charge 6 is a simple and focused fitness tracker with a pretty robust suite of health metrics.

The Apple Watch Ultra 2 (8/10, WIRED Recommends) is only a month old but it’s already on sale. It’s our favorite smartwatch for outdoor sports. It packs a new (and bright) 3,000-nit display, the latest S9 chip for faster processing, and the new ultra-wideband chip for precision-locating your phone. As with last year’s version, it also comes equipped with a useful Action button and the three-mic array. It’s a great option if you’re heavily into outdoor sports and are looking for a rugged, full-functioning smartwatch to take along with you. It’s also the Apple Watch with the best battery life thanks to its massive size.

Photograph: Microsoft

The Surface Pro 9 is the Best 2-in-1 Microsoft Surface and one of our favorite tablets in general. This model features the specs we recommend, with even more RAM than is wholly necessary for most people. It also includes the excellent keyboard. The battery doesn’t last as long as we’d like, and there’s no microSD card slot, but the tablet’s performance and display are both smooth and snappy. The deal is priced right, too. This model does not have 5G support.

The Pro 9 is the best 2-in-1 Surface in our Best Microsoft Surface guide. It bridges the gap between laptop and tablet pretty well, with an updated processor and new 5G option from the Surface Pro 8. Unlike the aforementioned deal, this model has support for 5G, which is why it’s more expensive. Just be aware that the battery life is shorter than Microsoft claims—reviewer Brenda Stolyar says she got about 7 and a half hours.

The M1-powered MacBook Air (9/10, WIRED Recommends) is our favorite budget MacBook. It dips to this price frequently, and it’s a few years old by now, but it’s still one of the most powerful laptops you can buy for this price. It’s fast and light and can make quick work of simple office tasks. It also has an improved keyboard (the one that doesn’t break). The Air can handle some light video editing if the need arises, but if you need more power, spring for one of the newer, beefier options.

iPad MiniPhotograph: Apple

The iPad Mini (8/10, WIRED Recommends) is our go-to tablet for travel. It’s small enough to slip into my backpack and fits perfectly on an airplane tray table. With an 8.3-inch display, it’s great for watching movies or reading ebooks, as well as sketching and taking notes with the second-generation Apple Pencil. Equipped with an A15 Bionic processor (the same chip powering the 2021 iPhone 13), it can handle taxing apps and games with ease. It should have enough power to last you for many years. It’s worth noting Apple is rumored to be launching a next-gen version soon, but this is still a solid tablet if you don’t need the latest and greatest.

We recommend the iPad Air (8/10, WIRED Recommends) as an upgrade over the iPad (9th Gen). It packs a 10.9-inch LCD screen, a USB-C port, slim bezels, Touch ID built into the top power button, and the same M1 processor as the 2020 MacBook Air. It also has support for both the second-generation Apple Pencil, Smart Keyboard Cover, and Magic Keyboard Cover. It dipped lower to $460 in July, but we still think this is a solid deal.

The ninth-generation iPad (8/10, WIRED Recommends) is the best iPad for most people in our Best iPad guide. It’s affordable (even without this discount) and packs a bunch of great features, including a 12-megapixel rear camera with support for Center Stage (which keeps you in the frame during video calls), 64 GB of storage on the base model, a True Tone display that adjusts the color temperature to match the ambient lighting in your environment, and a physical Touch ID-enabled home button. And since it’s the same shape and size as its predecessors, all current accessories will work—like the first-generation Apple Pencil and Apple’s Smart Keyboard.

Photograph: Dell

This gaming monitor is expensive, and it doesn’t go on sale very often. The Alienware AW3423DW (9/10, WIRED Recommends) is sublime near-perfection. It’s featured as a luxury gaming pick in our guide to the Best Monitors. The image quality and colors are top-notch, and the responsive, immersive screen makes for a fantastic gaming experience. Our review has more details, but suffice it to say that if you’re looking for a curved monitor, it’s hard to beat this one.

The newest version of Call of Duty: Modern Warfare III just came out. The PlayStation 5 (8/10, WIRED Recommends) regularly sells for $500, so this bundle essentially gets you the game for free. It’s a better deal than buying the two separately. Be sure to check out our guide to the Best PlayStation 5 Accessories and our guide to setting up your new PS5 for additional recommendations.

This is a price match of the discounts we’ve seen on other shopping holidays. It’s still a good deal on an excellent controller, and the price extends to several different color options. Our favorite part about the DualSense controller is the way the haptic feedback works. Rather than random rumbles, you’ll feel directional and immersive feedback—almost like surround sound, but in a controller. Read more about it in our guide to the Best PlayStation 5 Accessories.

The Turtle Beach Recon Cloud is an honorable mention in our Best Mobile Gaming Controllers guide. We’ve seen it drop to $25 before, but this is still a good deal price. The Xbox-branded controller supports Xbox Cloud Gaming and Remote Play, plus it’s compatible with Android and Windows devices. Programmable buttons and customizable sensitivity settings are a plus.

The SonyLinkbuds (8/10, WIRED Recommends) have a unique design with a hole in the middle, which allows the wearer to hear what’s going on around them. The earbuds have a comfortable fit, even for small ears, and we like the various control options in the companion app and on the headphones themselves. For a more traditional design, check out the Sony LinkBuds S on sale for $130 ($70 off). That deal is available at Best Buy, Amazon, and Target.

Our guide to the Best Sonos Speakers may be of use if you need help deciding which model is right for you.

Photograph: Sonos

The Sonos Ray (9/10, WIRED Recommends) is an excellent soundbar for an apartment or small room. It’s compact, allowing you to place it on your entertainment center or dresser. If you want to free up space, mount it on your wall. In terms of sound quality, it delivers clear, crisp sound that will easily fill your space. You can adjust the settings via the Sonos app for the best listening experience.

The Arc (9/10, WIRED Recommends) is our favorite soundbar for big home theaters. It comes equipped with three tweeters and eight mid-woofers to deliver deep bass, along with full Dolby Atmos support that can bounce sound off walls and ceilings in a way that mimics a surround sound setup. It has a tasteful and understated design too, so it won’t get in the way of your interior aesthetic. This soundbar was on sale for the same price during Black Friday last year, but it’s the lowest we’ve tracked.

We recommend the Sonos Sub (Gen 3) if your giftee wants to upgrade their bass. The third-gen model packs better processing power and more memory. It’s also meant to be paired with Sonos’ non-portable options—like soundbars, speakers, and amplifiers (it won’t pair with the Move, Roam, Port, or Connect). It’s expensive, but top-notch. This is also the lowest price we’ve tracked, so far.

Photograph: Sonos

The Era 100 (9/10, WIRED Recommends) holds the title of Best Overall Sonos Speaker in our guide for its improved sound and features over the Sonos One (Gen 2). It has large woofers and angled tweeters for real stereo sound, a punchier bass, and a crisp definition. With a faster processor, the speaker also receives software updates for longer. There’s also now a volume slider, a play-pause button (so you don’t have to take your phone out to control it), a USB-C input, and a switch on the back to manually disable the mic.

The Amp is a great option for those looking for an amplifier to power their turntable, TV, outdoor speakers, and more at higher volumes. The front control panel is touch-sensitive, so you can either tap or swipe for things like pausing music and adjusting the volume. The Amp also connects via the Sonos app and comes with support for AirPlay 2. It doesn’t come with built-in mics, but you’ll have voice control if you pair it with another Sonos voice-enabled speaker like the Sonos One or Sonos Move.

While the Amp powers speakers, the Port streams to an amp that then sends a signal to the speakers. Unlike the Amp, it doesn’t come with a control panel, but you can use the Sonos app to adjust treble, bass, and volume. It also has support for AirPlay 2. As with the Amp, you can also pair it with other Sonos speakers for voice control.

The Beam (Gen 2) packs a ton of upgrades from its predecessor including a slight redesign (Sonos swapped the fabric cover on the front with a polycarbonate grille), enhanced sound with support for Dolby Atmos (with compatible TVs and streaming apps), a faster processor, and an HDMI eARC port for higher-definition audio. It packs support for Alexa, Google Assistant, and AirPlay 2 as well. For surround sound, you can also pair it with a Sonos Sub (an expensive subwoofer) and two other Sonos speakers.

The Sub Mini (8/10, WIRED Review) is tiny, but you can count on it to deliver a thumping bass and clear sound. It’s wireless too. Aside from plugging it into your power source, it pairs with your system through the Sonos app. This is also what you’ll use to fine-tune the subwoofer. You can set bass and treble levels, adjust sub and height audio, set volume limits, and add surround sound speakers.

Photograph: Sonos

This is the smallest and most portable speaker Sonos offers. Equipped with Bluetooth connectivity, you can throw the Roam (9/10, WIRED Recommends) in your bag and play music on the go. It doesn’t pack audiophile-approved sound for its size, but it still sounds fairly impressive. The dual-driver system, tweeter, and subwoofer work together to deliver a bold bass and clear highs (with zero distortion at high volume). You’ll have to use the Sonos app to control it but you can also stream from major services like Apple Music, Spotify, Tidal, and more.

This isn’t the latest version of the Sonos Move (the company released a second-gen model back in September), but we recommend it regardless. It’s also almost half the cost of the Move 2. The first-gen Move packs Wi-Fi and Bluetooth connectivity, 11 hours of battery life, built-in microphones with support for Google Assistant or Alexa, and Automatic Trueplay (which equalizes audio depending on the environment). It’s dipped this low a few times before, but it’s still a good deal.

The Sonos Roam SL is another lightweight, portable speaker. It packs everything we love about the standard Roam, including great sound quality, 10 hours of battery life, an IP67 dust – and water-resistance rating, and Bluetooth connectivity. But it doesn’t come with microphones. So, you won’t have access to voice control or smart assistants. It’s missing Automatic Trueplay tuning as well (a feature that listens to your space and equalizes the audio to deliver the best sound possible). If you care about privacy or you think the Roam is too expensive, this is a solid choice.

Smart Home and Kitchen Deals

Read our Best Video Doorbells and Best Smart Displays guide for more recommendations.

Google Nest Hub Max

Photograph: Best Buy

The Google Nest Hub Max (8/10, WIRED Recommends) is our favorite smart display for a lot of reasons—the 10-inch touchscreen display, the solid speakers, and the camera features, to name a few. It also doubles beautifully as a digital photo frame if you’re a Google Photos user.

We’re not sure if smart displays will be around forever, but if you want one, Google makes some of the best. This 2nd-gen Nest Hub (7/10, WIRED Recommends) doesn’t have a camera, so you have some privacy peace of mind. It’s compact with a 7-inch screen, which makes it ideal for your bedside table. It has sleep-sensing tech to track your sleep quality.

The Echo Show 5 is typically overpriced at $90, but the deal price of $40 matches the best we have tracked. Just keep in mind that it goes on sale quite frequently. We prefer the Echo Show 10 for its larger size, but the smaller footprint of the Echo Show 5 is good for a nightstand or tiny kitchen.

Nest Video Doorbell

Photograph: Google

This is a price match of the deals we saw on Prime Day. The Nest Video Doorbell is our favorite smart doorbell. Its reliable performance and solid video resolution place it far and above other similarly priced options.

Nanoleaf’s beautiful wall panels are eye-catching but usually pricey. While this isn’t a spectacular discount, it’s still a good sale to jump on if you’ve got the wall space for these hexagonal wall panels. It was $10 higher than this earlier in the week. Use that $50 to shop around the rest of Nanoleaf’s range of smart lights.

Photograph: Nanoleaf

These modular smart lighting bars can be installed on your wall and arranged into whatever design you want (just make sure you prep and plan properly). The Nanoleaf Lines (8/10, WIRED Recommends) are great for subtle ambient light, but they can also sync to music or even mirror your screen to add immersion to gaming. This is the cheapest we have seen the starter kit.

This is an expansion pack, so it’s only worth buying if you already own the required controller and PSU sold with the brand’s Shapes Kits. But if you do already have some Nanoleaf Shapes, this is a solid price for some more light-up panels.

A good budget espresso machine is a rare find, but this one is our favorite. You’ll get a solid portafilter, a reliable steam pump, and a steaming wand in a pretty compact body. Unlike other cheap machines we tried, the Stilosa didn’t show signs of slowing down. I (Medea) was gifted this after I got married and it’s easy to use whether I want to brew espresso or just stream milk for my coffee, and it takes up very little room on our counter.

Photograph: Theragun

Therabody has discounted a bunch of its massage guns, including this brand new budget model. It’s cheaper feeling than the rest of the lineup, and comes fewer attachments, but it still works well if you want to try the brand without paying for all the extra bells and whistles. There are two other new devices that aren’t discounted as of yet, but among the ones that are is the 5th-gen Pro for $499 ($100 off), which is still ultra-pricey, and best reserved for those who push their muscles to the limits frequently.

Magna-Tiles are some of our favorite STEM toys. The colorful, translucent pieces click together so kids can build whatever their little hands can construct, be it houses, animals, or a kingdom for their stuffed animals. There are tons of sets, some of which are also discounted right now, so you can grow your kids collection with their imagination. WIRED editor Adrienne So says the return on investment has been staggering, and even after years of owning Magna-Tiles, her two kids occupy themselves for hours with them.

It wouldn’t be Black Friday without a KitchenAid stand mixer deal. The 5.5-quart bowl capacity can handle big batches of holiday cookies, dinner rolls, and other goodies. There are 11 speed options and the mixer comes with three attachments (the standard paddle, dough hook, and whisk).

Updated November 17: We added the Nanoleaf Lines, De’Longhi Espresso Machine, a handful of Sonos speakers, some Apple gear, and more. We also crossed out old deals and updated links and pricing throughout.


Retailer Sales Pages

Want to shop Black Friday sales yourself? Here are the relevant pages.



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