34 Best Viral TikTok Gifts We Found and Love (2023)

“I saw it on TikTok.”

You’ve probably heard someone say that over the past few years. Maybe you said it yourself. The popular app started out as a platform for creative dance routines, quick skits, and memes, but it’s quickly turned into a catalog of shopping recommendations. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don’t worry, the WIRED Gear team has you covered! We found some of the most popular TikTok gadgets and put them to the test, to find out if they’re both viral- and gift-worthy.

Updated November 2023: We’ve added more items, like the Baggu Nylon Medium Shoulder Bag, Owala Free Sip Water Bottle, Miak AirPods Pro 2 Rimowa Case, Birkenstock Boston Clogs, Laneige Lip Sleeping Mask, and more. We also added a slide on products we don’t recommend.

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