31 Best Amazon Black Friday Deals (2023): TVs, Phones, Echo Devices


It simply wouldn’t feel like a deals holiday without Amazon, nor would it feel like the holiday season without a pile of Prime shipping boxes piling up inside your front door. You’d better put out some snacks for your mail delivery folks—since sales have started earlier, the package pile might be bigger than ever. We’ve rounded up the best Amazon Black Friday deals we could find. Discounted Alexa speakers, Fire tablets, and Kindles will probably feel familiar, but there are also steep price drops on TVs, laptops, coffee makers, and much more. Check out our Early Black Friday Deals roundup for more.

WIRED’s Top Deals

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide throughout the Black Friday and Cyber Monday weekend.

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Amazon Device Deals

Amazon Fire HD 10

Photograph: Best Buy

The Fire HD 10 is still our favorite Fire tablet. This version has a speedy enough processor and a large screen for you to consume all the Amazon content your heart could want. You can shell out more cash for the Keyboard Case bundle ($60 off)), a tablet without advertisements on the lock screen, or both.

In our Best Amazon Fire Tablets guide, we say this model has the best value. That’s especially true thanks to this deal, which brings the gadget within $5 of the lowest price we’ve tracked. However, the screen isn’t nearly as nice as the Fire HD 10, so unless you want a small tablet, you’re probably better off forking over the extra $20 to get the discounted Fire HD 10.

This is the best Amazon Fire tablet for younger kids. It’s the same tablet as the “normal” Fire HD 8 (6/10, WIRED Review). The only difference is that the Kids Edition comes with a rugged case and a two-year worry-free guarantee. If your kid chucks it down the stairs into a mop bucket or flings their tablet out the window because Bluey stopped playing, Amazon will replace the tablet for free. It also comes with a free year of Amazon Kids+, which offers access to kid-friendly movies, books, games, and apps. If your kiddos are ages 8 and older, go for the Fire HD 10 Kids Pro, which is down to $125 ($75 off). It comes with the same features and extras as the HD 8, but the HD 10 Kids Pro is faster and has a better display.

Photograph: Amazon

If you watch mainly Amazon Prime content, the Fire TV Stick is the streaming device you need and this one was just released at the end of September. You can stream from any service, but it’s heavily geared toward the company’s own content. This 4K Max is faster, with 16 gigabytes of storage versus 8, but if you want to spend less and still stay in the Amazon ecosystem, the also-new Fire TV Stick 4K is on sale for $25 ($25 off).

The Kindle Scribe (8/10, WIRED Recommends) is far too expensive and large for most of us, but if you want an e-reader that doubles as a notebook, it works well. The 10.2-inch screen is a good size for taking notes, and the minimal lag while writing makes it feel natural to use. For $20 more, the bundle with the premium pen automatically triggers the eraser tool when you turn it around, so there’s less time spent switching between tools on-screen. It’s not waterproof, which is confusing at this price, and you can’t write directly on most books—you still need to use the sticky note feature.

Last year, the Paperwhite Kids dropped to $105, and it was $110 during Prime Day this past October, so we’re hoping this deal improves. Your children don’t need kid-specific Kindles, but there are a few perks. You’ll get a one-year subscription to Amazon Kids+, a kid-friendly content library with parental controls. Every kids’ Kindle comes with a case and a two-year no-questions-asked replacement guarantee, too. If your kid smashes it, it’ll be replaced. The Paperwhite Kids has 16 gigs of storage and is waterproof.

Kindle Kids

Photograph: Amazon

There is a kids’ version of the base Kindle too. It’s cheaper and has the same 16-gigs of storage, along with an Amazon Kids+ subscription, a case, and a two-year worry-free guarantee. However, it isn’t waterproof and there isn’t warm lighting. If you think your kid is prone to dropping it in the tub or spilling a drink on it, consider spending a little more for your sanity.

The Amazon Echo Show 10 is the best Alexa Smart Display. It can connect with other Echo speakers, and the large 10-inch screen swivels around the base so you can keep a recipe or a Zoom video call within easy view. As is true for all Amazon devices, this gadget is best if you frequently use other Amazon products and services.

The Echo Show 5 is typically overpriced at $90, but the deal price of $40 matches the best we have tracked. Just keep in mind that it goes on sale quite frequently. We prefer the Echo Show 10 for its larger size, but the smaller footprint of the Echo Show 5 is good for a nightstand or tiny kitchen.

Photograph: Amazon

Even with the subscription ($3/month or $30/year), this video doorbell is one of the cheapest options around, and it made the honorable mentions section in our Best Video Doorbells guide. Video quality is 1080p with a limited field of view, and notifications aren’t the fastest, but it performs reliably. If you don’t want a subscription, consider buying it bundled with Sync Module 2 ($47), which is also half-price right now.

If you’re battling Wi-Fi dead zones in your house, a mesh router can help. Eero’s Pro 6E (7/10, WIRED Recommends) makes setup as simple and hands-off as possible, each unit should cover 2,000 square feet, and you can mix and match with other Eeros. The brand’s subscription is pricey at $10 a month but it includes nice extras like parental controls and network security (you don’t have to subscribe for it to work). You can also pick up a 2-pack for $180 ($120 off) or a 3-pack for $400 ($150 off). Just select those options on the product page. Read our Best Eeros guide for more.

Tech Deals

LG C3 OLED

Photograph: LG

The LG C3 is one of our favorite TVs for gamers. It’s been this price since October, so it’s not a super uncommon deal but still a nice chunk off a pricey TV. Our tester said the picture is vivid, with high contrast, and loaded with detail but never overblown. Response times are fast at 9.2 milliseconds and it supports all current gaming console features across its four HDMI ports.

This is our top TV recommendation if you’re looking for the best bang for your buck. The Hisense U8K (8/10, WIRED Recommends) has a mini-LED display that delivers excellent black levels, and it comes with a Google TV interface that’s easy to use. There’s a 120-Hz screen refresh rate for gaming and decent speakers. The feet are on the ends though, so you’ll want to mount it or pair it with a long TV stand.

This is the lowest price we’ve tracked for the Google Chromecast 4K (8/10, WIRED Recommends). Just plug the HDMI dongle into your TV and you’ll get a snazzy and easy-to-use interface that you can control with the color-matched remote. There’s even built-in Google Assistant. Just keep in mind that you may have to manually clear the cache frequently since there’s not a lot of onboard storage. The HD version of the Chromecast is also on sale for $20, and it’s ideal for anyone with a 1080p TV.

Google Pixel Buds Pro

Photograph: Google

The Google Pixel Buds Pro (9/10, WIRED Recommends) are truly excellent earbuds. They’re featured in our list of the Best Wirefree Earbuds as the top pick for Android phone users. This deal price matches the lowest we have seen. With punchy bass, a comfortable fit, and solid battery life, it’s hard to find a better pair of headphones for the money.

We love the Beats Fit Pro (9/10, WIRED Recommends). They’re some of the Best Wireless Headphones for Workouts. While they’re better if you use an iPhone, the headphones are still compatible with Android devices. The fit is comfortable, the sound quality is top-notch, and the noise canceling and microphones perform well to boot. They were $20 cheaper earlier in the week, but this deal is still solid.

Microsoft Surface Pro 9

Photograph: Microsoft

The Pro 9 is the best 2-in-1 Surface in our Best Microsoft Surface guide. It bridges the gap between laptop and tablet pretty well, with an updated processor and a new 5G option for on-the-go connectivity.

This little 2-in-1 laptop has been one of our best budget picks in our Best Laptops Guide forever. It’s not kitted out for video editing or gaming, but it’s plenty fast enough for office and web-based work. There are plenty of ports for peripherals, and the 2-in-1 design is nice for watching movies on the go.

Google Pixel 7A

Photograph: Google

The Google Pixel 7A (8/10, WIRED Recommends) is our favorite Pixel phone and the best Android phone for most people. It has great value when it’s full-price, so this discount makes it extra enticing. It’s snappy, powerful, water-resistant, and capable of charging wirelessly. The camera is great too.

The Google Pixel Tablet (7/10, WIRED Recommends) is a fantastic Android tablet, especially with the included charging dock—which doubles as a speaker. Every capacity and color is on sale right now. The performance and screen are both great for the price, but we wish the battery life and available accessories were better. You can set up to eight user profiles, so anyone in the family can use it with their own apps and home screen.

Motorola Razr (2023)

Photograph: Motorola

This is the cheapest folding flip phone you can buy right now, and you can read more about it here. The price matches the lowest we’ve seen it drop so far. We wish the closed state was more useful—it only displays notifications, the weather, and the time—but the internal, larger 6.9-inch OLED screen is nice thanks to its snappy refresh rate. The camera isn’t great, but the battery life sure is. And did we mention it’s a foldable for $500?

If you want a Motorola phone, this is the best one you can get right now. It’s got a 6.7-inch OLED display that curves around the sides but doesn’t get disrupted by the touch of your fingers while you hold it. It’s bright enough to see on sunny days, has dual stereo speakers, NFC for contactless payments, dual SIM support, water resistance, and 512 GB of storage.

Home and Kitchen Deals

Photograph: Delonghi

A good budget espresso machine is a rare find, but this one is our favorite. You’ll get a solid portafilter, a reliable steam pump, and a steaming wand in a pretty compact body. Unlike other cheap machines we tried, the Stilosa didn’t show signs of slowing down. WIRED reviewer Medea Giordano was gifted this after she got married—she says it’s easy to use whether she wants to brew espresso or just stream milk for coffee, and takes up very little room on her kitchen counter.

The smartest indoor security camera you can get, Google’s Nest Cam blends in easily and accurately detects people, animals, and vehicles. It boasts HDR and a high frame rate to make the most of the 1080p footage. Sadly, you only get three hours of history unless you subscribe to Nest Aware starting from $6 per month, though it does also include familiar face recognition.

TP-Link Tapo C110

Photograph: TP-Link

If you just need a cheap way to monitor an entrance or area, this wired security camera can stream and record at up to 2K plus reliably detect motion. The frame rate is low and there’s lag on the two-way audio. You also need to insert a microSD card to record locally or pony up for a subscription (from $3.50 a month). As the budget pick in our Best Indoor Security Cameras guide, the Tapo C110 is frequently discounted, but we have never seen it this low.

This is a price match of the deals we saw on Prime Day. The Nest Video Doorbell is our favorite smart doorbell. Its reliable performance and solid video resolution place it far and above other similarly priced options.

Nanoleaf Shapes Hexagon

Photograph: Amazon

These clever panels are a fun way to add ambient lighting to any room. They’re the top pick in our smart lighting panels guide. Each hexagon is an individual light, and you can connect them in whatever pattern you want. The app lets you control the color scheme, set it to react to music, or set schedules. Just make sure you prep and use a level to put them on the wall straight!

These modular smart lighting bars can be installed on your wall and arranged into whatever design you want (just make sure you prep and plan properly). The Nanoleaf Lines (8/10, WIRED Recommends) are great for subtle ambient light, but they can also sync to music or even mirror your screen to add immersion to gaming. This is the lowest price we have tracked.

This is an expansion pack, so it’s only worth buying if you already own the required controller and PSU sold with the brand’s Shapes Kits. But if you do already have some Nanoleaf Shapes, this is a solid price for some more light-up panels.

Fitness, Health, and Outdoor Deals

Photograph: B&H

The Nikon Monarch M5 are the Best Binoculars we’ve tried. They offer great value, especially at this discount. They dropped down to $232 last November, so there’s a chance they’ll get a bit cheaper, but this deal is still solid. They’re relatively lightweight, the strap is comfortable, and most importantly, they offer all the vision enhancement most people would want.

The Fitbit Charge 6 (7/10, WIRED Review) is the newest version in the Charge lineup. This price is the best we’ve seen yet. The companion app leaves a bit to be desired, there’s no fall detection, and Bluetooth connectivity is glitchy. You should also be aware that to access every feature, you’ll need a Fitbit Premium subscription that costs $10 per month. (A free 6-month trial is included with your purchase.) With all that being said, especially at this price, the Fitbit Charge 6 is a simple and focused fitness tracker with a pretty robust suite of health metrics.


Retailer Sale Pages and Coupons

Want to browse the Cyber Monday 2021 sales yourself? Here are a few places offering deals. Be sure to check out our many buying guides and gift guides for additional ideas.



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