15 Best Early Black Friday Deals (2023): iPads, Scooters, Wireless Earbuds


You might be thinking, “How can there already be Black Friday deals?! November just started!” Well, dear reader, capitalism can’t be slowed by mere dates on the calendar. Plus, if you can get ahead of the Black Friday madness with your holiday shopping, why not? I’m certainly doing my best to get my Christmas shopping over as soon as possible, whether or not it’s Cyber Monday. To help you do the same, we’ve tracked down great sales on our favorite products right now, from iPads and earbuds to stand mixers and bed sheets. Let the season of shopping gifting commence.

We test products year-round and handpicked these deals. Products that are sold out or no longer discounted as of publishing will be crossed out. We’ll update this guide through November.

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Apple Deals

Read our Best iPads guide for more advice.

iPad Air

Photograph: Apple

We love the sixth-gen iPad Air (8/10, WIRED Recommends) for an upgrade splurge. It’s still a little pricier than our favorite model, but it’s a good tablet that packs a better processor, a higher-resolution selfie camera, and support for Center Stage if you use it for video calls. It’s also got a larger screen, but is lighter to carry around.

If portable is your priority, look no further than the iPad Mini (8/10, WIRED Recommends). It has a similar design to the iPad Pro, but with an 8.3-inch screen. While it doesn’t have as powerful of a processor as the iPad Air, it can still handle pretty much any app or game. This isn’t an unusual price to see it drop to, but it’s the price we recommend trying to snag it for. Just know that Apple is expected to debut a new iPad Mini next year.

Apple’s iPad (7/10, WIRED Review) isn’t our top pick when you’re shopping for an iPad—we still recommend the 9th-gen model over the latest (also on sale)—but it does have a few notable changes to the previous model. The design has been modernized, there’s no more Home button, and the bezels around the screen are slim. The rear camera has been upgraded, while the selfie camera has been moved to the center of the iPad for video calls, and it’s powered by a more powerful chip. It’s a fine choice if you already have a first-generation Apple Pencil, since this model doesn’t have support for the second-gen version.

Moft Snap Phone Tripod Stand

Photograph: Moft

Moft makes some of our favorite iPhone accessories, but there are also plenty of items for Android users, along with desk and laptop accessories. Its Black Friday sale has already started with a blanket 30 percent off through November 27, but you can nab additional discounts if you use a code. Use BF10 to get $10 off orders over $50, BF20 for $20 off orders over $100, BF37 for $37 off orders over $150, and BF60 for $60 off orders over $200.

Headphone Deals

Read our Best Wireless Earbuds and Best Wireless Headphones guides for more.

Google Pixel Buds Pro

Photograph: Google

The Pixel Buds Pro (9/10, WIRED Recommends) are the AirPods Pro to an Android user. They’re cute and colorful, have great noise cancelling, comfortable to wear, and have seven hours of playtime (more than Apple’s equivalent earbuds). This is also the best price drop we’ve seen in recent months.

Whether you’re an Apple or Android user, our favorite earbuds overall are the Beats Fit Pro (9/10, WIRED Recommends). They’re made by Apple and will work with an iPhone as seamlessly as AirPods can, but these earbuds still function great for Android users. They have active noise cancelling, a decent mic, and come in multiple colors.

The latest AirPods Pro (8/10, WIRED Recommends) aren’t wildly different from past models; they come with USB-C now in the charging case and have a revamped audio architecture, but otherwise still feature everything we loved about the previous generation. The AirPods Pro have been on sale a lot in the last few months for a similar price, but it’s still a great discount for iPhone users to grab their own AirPods Pro. (They also work on Android but with limited features.)

Smart Home Deals

Read our Best Smart Speakers and Best Smart Display guides for other recommendations.

Google Nest Hub Max

Photograph: Google

The Google Nest Hub Max is our favorite smart display for a lot of reasons—the 10-inch touchscreen display, the solid speakers, and the unobtrusive display, to name a few. It also doubles beautifully as a digital photo frame if you’re a Google Photos user. This one has a camera, so you can use it with video-calling apps.

Nanoleaf’s beautiful wall panels are eye catching, but usually pricey. While this isn’t a crazy discount, it’s still a good sale to jump on if you’re got the wall space for these hexagon-shaped wall panels. Use that $40 to shop around the rest of Nanoleaf’s range of smart lights.

This is a big discount on the Amazon Kids Echo Dot, which we love as an Alexa-powered speaker for (you guessed it) kids. Both the dragon and owl designs are a little over half off, making it a much more worth purchase for your destructive little one to have in their playroom.

Home and Kitchen Deals

Read our Best Robot Vacuums and Best Sheets guides for more picks.

JCPenny Wrinkle Guard Sateen Sheets

Photograph: JCPenney

Enter code 4BIGSALE at checkout to see the discount. (This price is for the queen version.) These sateen sheets are soft and cool to the touch, drape beautifully, and won’t keep you too warm while you sleep. It’s hard to tell the difference between these and more expensive sateen sheets, making them a great value—and that’s before the current sale.

We recommend this robot vacuum-mop as the best for the price, and it’s at an even better price right now. It has no mapping function, but that just means it doesn’t have a camera that can take pictures of your butt and send them to the company. The hardware is almost fool-proof, but it does require boundary tape to prevent it from bringing the wet mop onto the carpet.

Photograph: Target

Dreaming of your very own KitchenAid? The 5.5-quart bowl is made for making large batches of cookies, kneading a few pounds of bread, or even mashing potatoes for you (Thanksgiving is around the corner, after all).

Electric Scooter Deals

Apollo Phantom V3

Photograph: Apollo

Enter code WIRED10 at checkout to see the discount. The Phantom V3 (9/10, WIRED Recommends) is a beast of an electric scooter at 77 pounds, but it has excellent range. WIRED reviews editor Julian Chokkattu traversed on it from Bed-Stuy, Brooklyn, to Fort Lee, New Jersey—a 22-mile trip—and had 43 percent left in the tank. Now that’s a commuter scooter.

Enter code WIRED10 at checkout to see the discount. WIRED reviewer Julian Chokkattu tested the 2022 model of the Air (6/10, WIRED Review) and wasn’t crazy about it, but the 2023 model makes notable tweaks, like a revamped handlebar, self-healing tires, and a better folding mechanism. The 500-watt motor can go up to 21 miles per hour, and most people should expect roughly 15 miles of range if not less at those speeds (depending on other factors as well).


Retailer Sales Pages

Want to shop Black Friday sales yourself? Here are the relevant pages.



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